“The cars of tomorrow will become individualised living spaces. At this year’s IAA, Hyundai will illustrate its personalised in-car customer experience strategy for future electric vehicles under the banner Style Set Free. Hyundai envisions that future vehicles will offer customers more freedom to design their cars in a way similar to how people design their homes to better reflect their lifestyles. The company envisions that cars’ interiors will be more customisable also during its lifecycle,” Hyundai Motor Company said in a statement.

Hyundai presented the first steps of Style Set Free earlier this year at CES in Las Vegas, and then at Milan Design Week. At the 2019 IAA, the brand will reveal the next stage of its future mobility vision by revealing its full electric concept car, which will demonstrate how Hyundai is rethinking mobility.

“With the first full electrified concept integrating Style Set Free, as well as our first ever electrified race car, we are proud that Hyundai is once again showing a glimpse into the future of driving, while other manufacturers are still talking about it,” said Andreas-Christoph Hofmann, vice-president, Marketing & Product, Hyundai Motor Europe. “We are also excited to present the all-new i10.”