Amazon has invested around $197 million (Rs 1,380 crore) in its data services arm that provides cloud computing services for data storage, protection, and hosting, showed regulatory filings sourced by business signals platform Paper.vc.

India’s e-commerce market, which is currently led by Amazon and Flipkart, is soon expected to have India’s richest man Mukesh Ambani foray with his e-commerce venture that was announced by Reliance’s Chairman at an event in Gujarat in January this year.

While Reliance Data Centre has nine data centres across India, as per information provided on its website, Reliance Jio will be setting up 40-acre data centre in Kolkata, West Bengal Chief Minister Mamata Banerjee had said at an event in August last year.

“Amazon’s investments in its India data center business pose a massive and direct challenge to Reliance’s Jio ambitions to be the platform of choice for the data localization opportunity it lobbied for,” Paper.vc founder Vivek Durai told Financial Express Online.

Amazon had invested Rs 1,381 crore in its data services business in July 2017 as well. Its revenue from cloud and hosting services in India more than tripled to Rs 21.47 crore while profits increased by more than 10X to Rs 1.16 billion in FY18, showed regulatory filings by Paper.vc.

Comments from Amazon and Reliance Jio will be updated as and when received.

Mukesh Ambani, during the event in January, had urged PM Modi to end “data colonisation” by foreign companies. “India’s data must be controlled and owned by Indian people – and not by corporates, especially global corporations,” he said.

Flipkart too has been strengthening its technology infrastructure. The company set up its second data center in Hyderabad in April this year after Chennai

“In the growing e-commerce business of Flipkart, data centers plays a critical role in serving our sellers & customers better, as well as ensuring business continuity…We recognize the tremendous opportunity for sustained data-driven transformation in India,” Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart had said during the launch.

Government’s draft e-commerce policy prohibits e-commerce companies to share customers’ data across the border even as it makes mandatory for companies to store their data within the country.