One of the most valuable companies in the world, Amazon had recently gotten under the European Union scanner and the Union started a probe against the company. The European Union is investigating if Amazon is using sales data to gain an advantage over other sellers on the marketplace platform. The Union will also probe whether the e-commerce platform is abusing its dual role as a retailer of its own products and marketplace operator. Amazon sells several products on the platform from its in-house brands. Solimo is one such brand. Questions have also been raised regarding Amazon’s policy of using data in choosing which retailer to showcase or link for its “Buy Box” button, according to media reports. Meanwhile, Amazon has said that it will “cooperate fully with the European Commission and continue working hard to support businesses of all sizes and help them grow”, according to US media reports.

Meanwhile, in India, Amazon and other e-commerce sites have also been drawing ire from several industry bodies, which had red-flagged Amazon’s conduct in the market. When the EU investigation on Amazon started in July 2019, Indian trade body Confederation of All India Traders cheered the same and called it a welcome move. CAIT’S General Secretary had also said then that the opening investigation by EU endorses the complaints of CAIT. CAIT had been vocal in the past as well, critiquing Amazon and other e-commerce platforms for abusing FDI policy and also accused them of distorting the market by predatory pricing.