The e-commerce behemoth received flak from prominent American politicians such as Bernie Sanders and Kamala Harris over its workers’ policies. However, on the day of the strikes, Amazon was “armed to counter the arguments reframing the debate to public policy focused on the national minimum wage, which is half of Amazon’s,” Eric Schiffer said. Moreover, one of the most valuable companies of the world — Amazon — fired a fusillade of counter punches against protest groups. “They refused to be defined by employee groups and the media, not unlike how a presidential campaign refuses to be defined by critics or the media. They are proactive and aggressive and use facts to highlight logical gaps in the protesters’ agenda. The shift to bring context to the national minimum wage is just one example” Eric Schiffer added.