CLSA has cut Bharti Airtel, Vodafone and Idea revenue and EBITDA estimates by 2%-16%. Further, the research firm has also cut EPS over FY19-21 CY (Calendar Year). The firm has maintained a buy rating on the shares with a target price of Rs 535. Bharti Airtel shares were trading at Rs 364.8.

Earlier, a Jefferies report said that the sharp discount launched by Jio would make incumbents respond to it which may further cut average revenue per user (ARPU) for Bharti and Idea. “This is at 50 per cent discount to comparable packs by incumbents and 60 per cent discount to postpaid ARPUs. We have been concerned on Postpaid as it contributes 20 per cent plus of revenues. With the sharp discount launch by Jio we expect incumbents to also respond and thus expect further decline in ARPU for Bharti and Idea. This is likely Jio’s first offer aimed at enterprise market. Remain cautious on the sector,” the Jefferies report said.

According to the firm, postpaid makes up only 7 per cent of Top 3 operators subscribers, and contribute 20 per cent plus of their revenues. While the ARPU for the segment had dropped 25 per cent it was lower than that witnessed in prepaid, it said.

“Incumbents will, in our view, have to respond to Jio’s plan and cut plan prices. Any 10 per cent cut in postpaid prices will lead to around 2 per cent cut in overall ARPU. Any 10 per cent cut in postpaid prices will lead to 12 per cent/6 per cent EBITDA (Earnings before interest, tax, depreciation and amortization) hits for Idea and Bharti respectively,” Jefferies said in its report.