One of the drivers of demand is the e-commerce sector. The firm told FE that e-commerce firms have started placing bulk orders and generally require trucks ranging from light to heavy, which has resulted in better volumes. To cater to the segment’s specific needs, VECV has launched variants of its existing line-up that maintain the payload, or the weight a truck can carry, but increase the overall volume or space provided to carry goods. This is done by widening the body and providing a longer wheelbase. The demand is also expected to rise because of the country’s transition to the GST.

The firm has also launched existing products with slightly higher payloads in its portfolio, to help transporters overcome overloading restrictions placed in various states in the country. However, Maller says despite the rising growth in sales, the high discounts on trucks may continue. “I can call it a disease. It is something for which each OEM blames the other. It is a vicious circle that we are all stuck in,” he said.