| Electronic Retailing Association |  | The Electronic Retailing Association is the trade association for companies who use the power of direct response to sell goods and services to the public on television, online, and on radio. ERA serves as the cohesive voice for multi-channel marketers, while promoting government affairs initiatives and regulations designed to protect our members' bottom line. ERA began in 1991 as the National Infomercial Marketing Association with nine founding members. However, as e-retailing developed and evolved into multi-channel direct response throughout the 1990s, ERA members realized the need to broaden the scope of its industry representation and changed its name to the Electronic Retailing Association in 1997. Now, ERA represents over 450 companies in 45 countries, and continues to expand. More traditional advertisers, corporate brand marketers and Fortune 1000 companies are realizing the effectiveness of direct response and understand that ERA is the voice that represents and protects the industry. | | Visit Website | | Office Address | 2000 North, 14th Street, Suite 300
Arlington, VA, 22201 USA | | Phone | (703) 841-1751 | | Fax | (703) 841-8290 | | Executives | Lee Swanson, Chairman | | Julie Coons, President, CEO, and Director |
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