| SoftSheen/Carson Products |  | SoftSheen/Carson Products is keeping the shine on its ethnic beauty. The company is one of the world's leading makers of ethnic hair care and beauty products, including shampoos, conditioners, gels, hair straighteners, relaxers, and shaving products. Its brands include Let's Jam, Baby Love, Optimum Care, Dark and Lovely, Magic Shave, and Weave Care. Founded in 1964 by Edward and Bettiann Gardner, SoftSheen was the largest African-American-owned beauty products company in the country until its acquisition in 1998 by L'Oréal USA, a division of French cosmetics giant L'Oréal. Carson was a subsidiary of L'Oréal USA before being merged with SoftSheen in 2000. | | Visit Website | | Office Address | 575 5th Ave., 19th Fl.,
New York, NY, 10017 USA | | Phone | (212) 818-1500 | | Fax | (212) 984-4999 | | Executives | Angela Guy, General Manager | | Glenn Baptiste, SVP Marketing |
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