| Backchannelmedia, Inc |  | Backchannelmedia wants to turn couch potatoes into consumer powerhouses. The firm's Clickable TV offering merges direct marketing and television ad buying software. The interactive technology, which is added to existing TV equipment, allows a TV viewer to click and transfer a desired TV advertisement directly to a Web page. The viewer can then bookmark, view, and purchase advertised products on the Internet. As a result, Backchannelmedia's clients -- primarily TV advertisers and broadcasters -- can determine who's responding to their advertising and who's shopping for their products online based on TV exposure, and adjust ad campaigns accordingly. Backchannelmedia was founded in 2000 by Michael Kokernak. | | Visit Website | | Office Address | 105 South St,
Boston, MA, 02111 USA | | Phone | (617) 728-3626 | | Fax | (617) 517-7777 | | Executives | Daniel Hassan, Chairman and Co-CEO | | Michael S. Kokernak, Co-CEO |
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