Dynamic Logic pioneered the concept of evaluating the branding impact of Internet advertising and has led the market in establishing standards in digital advertising and marketing campaign evaluation ever since. Today, Dynamic Logic is also a respected thought leader in the cross-media measurement arena, with over 200 studies conducted to evaluate integrated media effectiveness.

Dynamic Logic is a Millward Brown company, which is part of The Kantar Group, the information and consultancy arm of WPP. The combination of Dynamic Logic's interactive expertise coupled with Millward Brown's deep knowledge of brands, advertising, and marketing communications offer our clients a broad range of solutions to address today's increasingly complex marketing and media challenges.

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