The current strategic planning process began in 2005 with a highly participative process to develop a new list of University Goals and Objectives adopted in May 2006. In October 2006, University President Mo Qayoumi initiated a series of 21 Town Hall meetings across the entire University, which shaped the seven mandates in the University’s Framework for the Future.

In 2008, the University approved its new Academic Plan and identified initial priorities for implementation. More specific academic, physical, and divisional plans continue to be developed to sustain support for the University’s mission and values into the future.

At California State University, East Bay, academic and enrollment planning drive support services, faculty and staff recruitment, budget development, information systems, physical planning, external relations, and fund raising, as illustrated by the above diagram. Academic planning in the first tier, reflects the mission of the University. Enrollment follows, with students at the center of the second tier, supported by academic and student services, and by the faculty and staff who offer these services. The third tier includes the underlying infrastructure. The University recognizes that many of the relationships shown by the directional arrows are reciprocal. For example, while students need instructors, services, and facilities; maintaining high quality, respected faculty, strong co-curricular programs, and a well-maintained campus can attract and retain students.

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